Press Release

Rackspace Technology Collaborates with iPromote to Reduce Operational Costs by 30% with Linux on AWS

July 29, 2021
PDF Version

SAN ANTONIO, July 29, 2021 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with iPromote, a turnkey online advertising solution, to migrate their infrastructure to Linux on AWS reducing the company’s operational costs by 30%.

Founded in 2006 and based in central California, iPromote offers a complete turnkey online advertising solution that encompasses ad creation, bidding, serving, analytics, and reporting for small to medium businesses (SMB). Its aim is to optimize the micro-budget of SMBs with an efficient plan that reaches target audiences using high-traffic channels including MSN, Yahoo, The Weather Channel, CBS News, CNN, Accuweather, and Facebook.

iPromote’s platform is sold through enterprise resellers, providing their sales forces with the technical tools and solutions needed to sell online advertising to SMBs. iPromote’s customers are mostly based in the U.S., but it also operates in Europe and Australia.

To reduce operational costs, iPromote was looking for ways to modernize and determined that one potential solution that would allow it to meet both goals was a move from Windows to Linux on AWS. With a migration to Linux, iPromote would reduce its consumption of compute resources while simultaneously eliminating current and future costs associated with licensing costs.

iPromote worked with Onica, a Rackspace Technology company, by leveraging the AWS-sponsored Microsoft Modernization Initiative to get the project started quickly while conserving resources during a period of economic uncertainty caused by the global pandemic.

“Rackspace Technology worked with iPromote to optimize costs by migrating to Linux on AWS which provides flexibility and stability,” said Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology. “With the elimination of current and future licensing costs, iPromote was able to contribute to their long-term cost savings.”

The initial engagement with Rackspace Technology involved a discovery phase and implementation phase, which was 50% funded by AWS. During the discovery phase, Rackspace Technology planned the migration’s technical and financial aspects and through this early collaboration, trust was built between the Rackspace Technology and iPromote teams that enabled later implementation phase of the project to be fast tracked.

“By working with Rackspace Technology, the iPromote development team gained knowledge around application migration and adopted an agile methodology that will fuel future innovation and growth,” said Matt Silva, COO, iPromote. “Performance optimization processes have been built into the production environment which have improved efficiency and stability. We are running successfully and from my perspective, this project was a win, from top to bottom, from an education perspective and for the AWS funding options. It was a win/win.”

About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media Contact
Natalie Silva
Rackspace Corporate Communications
publicrelations@rackspace.com


Consulting & Advisory Services
Professional Services
Managed Services
Quick Links
© 2024 Rackspace Technology, Inc.
×

You are using an outdated browser and are receiving a degraded experience. Please switch to the latest version of Microsoft Edge, Mozilla Firefox, Safari or Google Chrome. [Dismiss]

Disclaimer

Please note that you are now entering a website directly or indirectly maintained by a third party (the "External Site") and that you do so at your own risk.

Rackspace Technology, Inc.  (“RXT”) has no control over the External Site, any data or other content contained therein or any additional linked websites. The link to the External Site is provided for convenience purposes only.

By clicking “Accept” you acknowledge and agree that neither RXT nor third party provider Virtua Research, Inc. (“Virtua) is responsible, or accepts or assumes any responsibility or liability whatsoever for, the content, the data or the technical operation of the Linked Site. Further, by entering the External Site, you also acknowledge and agree that you completely and irrevocably waive any and all rights and claims against RXT and Virtua and further acknowledge and agree that in no event shall RXT or Virtua, its officers, employees, directors and agents be liable for any (i) indirect, consequential, incidental, special, compensatory or punitive damages, (ii) damages for loss of income, loss of business profits, business interruption, loss of data or business information, loss of or damage to property, (iii) claims of third parties, or (iv) other pecuniary loss, arising out of or related to this disclaimer or the External Site

By entering the External Site, you further acknowledge and agree that the disclaimer of warranties and limitations of liability set out in this disclaimer shall apply regardless of the causes, circumstances or form of action giving rise to the loss, damage, claim or liability, even if such loss, damage, claim or liability is based upon breach of contract (including, without limitation, a claim of fundamental breach or breach of a fundamental term), tort (including, without limitation, negligence), strict liability or any other legal or equitable theory, and even if RXT and Virtua are advised of the possibility of the loss, damage, claim or liability. The waiver and release specifically includes, without limitation, any and all rights and claims pertaining to the processing of personal data, including but not limited to any rights under any applicable data protection statute(s).

If in any jurisdiction, any part of this disclaimer is held to be unenforceable by a court of competent jurisdiction, such part of this disclaimer shall be restricted or eliminated to the minimum extent and the remaining disclaimer shall otherwise remain in full force and effect.

Please note the information presented is deemed representative at the time of its original release. Changes in historical information may occur due to adjustments in accounting and reporting standards & procedures.

Non-GAAP Information

In addition to disclosing results determined in accordance with GAAP, RXT may also disclose certain non-GAAP and pro forma non-GAAP results of operations, including certain ratios, operational and miscellaneous data, as well as net income, diluted earnings per share, operating expenses, and operating income that make certain adjustments or exclude certain charges and gains that are outlined in the schedules included in this website. Management believes that this non-GAAP and pro forma non-GAAP information provides investors with additional information to assess RXT operating performance by making certain adjustments or excluding costs or gains and assists investors in comparing our operating performance to prior periods. Management uses this non-GAAP and pro forma non-GAAP information, along with GAAP information, in evaluating its historical operating performance. RXT and Virtua also take no responsibility for third party pricing data provided for informational purposes and certain ratio results formulated from the provided third party pricing data.

The non-GAAP information is not prepared in accordance with GAAP and may not be comparable to non-GAAP information used by other companies. The non-GAAP information should not be viewed as a substitute for, or superior to, other data prepared in accordance with GAAP.

 

Accept
Decline