Press Release

Rackspace Technology Works with Flextech to Leverage Google Cloud for Automating Application Development

December 16, 2021

SAN ANTONIO, Dec. 16, 2021 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading end-to-end, multicloud technology solutions company, today announced its collaboration with Flextech, a Singapore-based software engineering, data analytics and marketing automation company building its presence in the digital loyalty space.

Flextech is an innovative start-up with its flagship app “Flex Rewards” available in the USA, UK, Canada, Australia, New Zealand and Singapore. Flex Rewards provides a powerful end-to-end loyalty solution made especially for brick-and-mortar businesses. The app uses advanced QR code & GPS technology to provide a seamless loyalty experience for customers visiting retail store venues. The app also features an integrated marketplace where users can trade their rewards for Global Awards Tokens.

To launch its flagship Flex Rewards mobile application for retailers, Flextech leveraged the power of Kubernetes and Rackspace Technology Service Blocks. In addition, Flextech needed expert support for its in-house application development process as it migrated to Google Cloud Platform (GCP) to obtain the core features needed for DevOps — particularly Kubernetes.

The migration took place as the company began to conduct open beta testing in Singapore, which meant that its three-person development team would have more to focus on than the continual refinement of Flex Rewards to get ready for the application’s introduction to new markets. For that reason, Flextech needed an experienced service provider to support the team and provide the expert guidance required to optimize GCP.

Flextech selected Rackspace Technology because of its strong GCP expertise and Rackspace Elastic Engineering which provides on-demand access to a team of highly skilled engineers for Flextech’s managed services, including containers, managed public cloud and professional services. As the Flex Rewards user base increases, the company can easily increase its GCP consumption and use of more advanced features.

“Flextech is now able to focus on the app development, customer experience and marketing of its flagship product, Flex Rewards, on GCP and Kubernetes,” said Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology. “By leveraging Rackspace Technology experts, Flextech was able divert time that would have been spent pouring over documents towards improving their primary product.”

“The Rackspace Elastic Engineering model offers us the ability to start with service support that matches our current needs. This helps us with containerized workloads during app development, facilitating the configuration and automation we need. And then as we grow, we can easily adopt different managed services support to match our new requirements,” said, Simon Cheong, CEO, Flextech. “As our relationship with Rackspace Technology deepens, we are coming to appreciate its help not only with tech issues, but also with business and marketing in general. Its customer success team asks many great questions that help us think through our challenges and push us to find the right solutions together. This gives us confidence that Flex Rewards will be a significant player in the global digital loyalty industry.”

About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media Contact
Natalie Silva
Rackspace Technology Corporate Communications

You are using an outdated browser and are receiving a degraded experience. Please switch to the latest version of Microsoft Edge, Mozilla Firefox, Safari or Google Chrome. [Dismiss]


Please note that you are now entering a website directly or indirectly maintained by a third party (the "External Site") and that you do so at your own risk.

Rackspace Technology, Inc.  (“RXT”) has no control over the External Site, any data or other content contained therein or any additional linked websites. The link to the External Site is provided for convenience purposes only.

By clicking “Accept” you acknowledge and agree that neither RXT nor third party provider Virtua Research, Inc. (“Virtua) is responsible, or accepts or assumes any responsibility or liability whatsoever for, the content, the data or the technical operation of the Linked Site. Further, by entering the External Site, you also acknowledge and agree that you completely and irrevocably waive any and all rights and claims against RXT and Virtua and further acknowledge and agree that in no event shall RXT or Virtua, its officers, employees, directors and agents be liable for any (i) indirect, consequential, incidental, special, compensatory or punitive damages, (ii) damages for loss of income, loss of business profits, business interruption, loss of data or business information, loss of or damage to property, (iii) claims of third parties, or (iv) other pecuniary loss, arising out of or related to this disclaimer or the External Site

By entering the External Site, you further acknowledge and agree that the disclaimer of warranties and limitations of liability set out in this disclaimer shall apply regardless of the causes, circumstances or form of action giving rise to the loss, damage, claim or liability, even if such loss, damage, claim or liability is based upon breach of contract (including, without limitation, a claim of fundamental breach or breach of a fundamental term), tort (including, without limitation, negligence), strict liability or any other legal or equitable theory, and even if RXT and Virtua are advised of the possibility of the loss, damage, claim or liability. The waiver and release specifically includes, without limitation, any and all rights and claims pertaining to the processing of personal data, including but not limited to any rights under any applicable data protection statute(s).

If in any jurisdiction, any part of this disclaimer is held to be unenforceable by a court of competent jurisdiction, such part of this disclaimer shall be restricted or eliminated to the minimum extent and the remaining disclaimer shall otherwise remain in full force and effect.

Please note the information presented is deemed representative at the time of its original release. Changes in historical information may occur due to adjustments in accounting and reporting standards & procedures.

Non-GAAP Information

In addition to disclosing results determined in accordance with GAAP, RXT may also disclose certain non-GAAP and pro forma non-GAAP results of operations, including certain ratios, operational and miscellaneous data, as well as net income, diluted earnings per share, operating expenses, and operating income that make certain adjustments or exclude certain charges and gains that are outlined in the schedules included in this website. Management believes that this non-GAAP and pro forma non-GAAP information provides investors with additional information to assess RXT operating performance by making certain adjustments or excluding costs or gains and assists investors in comparing our operating performance to prior periods. Management uses this non-GAAP and pro forma non-GAAP information, along with GAAP information, in evaluating its historical operating performance. RXT and Virtua also take no responsibility for third party pricing data provided for informational purposes and certain ratio results formulated from the provided third party pricing data.

The non-GAAP information is not prepared in accordance with GAAP and may not be comparable to non-GAAP information used by other companies. The non-GAAP information should not be viewed as a substitute for, or superior to, other data prepared in accordance with GAAP.